Joe Bradford Web & Service Design
This project involved a complete UX redesign of a responsive website and business process improvement, streamlining services, enhancing lead generation, and improving customer data retention. By implementing a clear information architecture and optimizing the user journey, we helped the client 2x his annual revenue.
20%
Rise in User activation
2x
Annual revenue
Duration
2 months
My Role
UX and Brand Designer
Team
Fedy Tizaoui
Skills
UX Design Lead, Copywriting, Project Management, Client Engagement
Background
Joe Bradford is an entrepreneur and American scholar of Islam, renowned for his expertise in ethical finance advisory. We were tasked with the comprehensive redesign of Joe Bradford’s website, focusing on enhancing user experience, optimizing information architecture, and implementing effective lead generation strategies.
Our understanding of the problem
Our first step was to gain a deep understanding of Joe Bradford’s business, objectives, pain points, and expectations through in-depth discovery sessions.
Then we proceeded to conduct a thorough audit of Joe Bradford’s website, customer relationship management system, and product offerings, we uncovered several opportunities to improve user experience, engagement, and business performance.
Website
Navigation Challenges
No Clear Conversion Pathways
Technical Bugs
Product Offering
Unstructured Sales Funnel
Lack of Lead Generation Pipeline
CRM
Data Retention Issues
Engagement Tracking Gaps
Our strategic approach
After presenting the findings to Joe Bradford, we discussed two potential paths:
A. Optimize the Current Website
Address existing issues within the current framework.
B. Complete Redesign
Develop a new website with a fresh look and improved functionality.
The client chose a complete redesign for two main reasons.
The client wanted us to have full creative expression without limitations due to the code and design structure.
He also wanted the sense of a fresh chapter. One of the client’s business goals was to appeal to a more youthful demographic—young people who have started to grow their finances and need mentorship. It made sense, hence, to have a fresh website that aligns with his evolving brand and objectives.
Agreed Way Forward
Service Design: A more efficient business funnel
We streamlined his services into a strategic product funnel.
A free weekly newsletter to engage and inform the audience and potential clients.
A paid and affordable time-based consultation call service to offer personalized advice.
More premium solution-packed self-paced finance courses for in-depth learning.
Design and Agile Development
We adopted a collaborative agile approach, involving the client at key milestones throughout the design process to ensure alignment and transparency.
Lead generation enhancement
We integrated an email signup form prominently in the hero section to capture leads effectively. This ensures that the base of his funnel grows infinitely while he focuses on creating valuable content and upselling.
Clear value funnel
We presented services in a structured manner, making it easy for users to understand and engage. Whatever the needs of the client are, they can engage at 3 levels.
Service turned to products
An array of call packages helps Joe serve customers with various needs and provides him with opportunities to deliver value personally and introduce them to his courses
CRM integration
A new website with clear value proposition, funnel, and information architecture paved the way for a successful integration of the forms and bookings with Zoho CRM.
“We were losing significant customer data and could not leverage our substantial customer database to run campaigns because our data was kept by third-party software providers. After working with the team, our core metrics improved across the board without an increase in ad spend or additional campaigns, and now we retain all of our customer data.”
The impact
20%
User activation
2x
Annual revenue generated
More effective marketing and client relationship
Foundation for building a strong brand
Improved revenue generation potential of the business