Anthony Chukwu, Growth Product Manager in London
I build products people sign up for, and pay for.
7+ years in product. I lead onboarding, conversion, retention and pricing work at Wordwall, used by over 30 million people.
What I lead
Setting the direction for landing pages: value proposition, messaging and calls to action, measured against sign-up rate.
Owning the path from sign-up to paid: finding where users drop out, prioritising the fixes and shipping them with design and engineering.
Improving subscription retention, from cancellation flows and failed payments to the first weeks after sign-up.
Deciding what to change, and proving it worked.
- Experiment strategy
- Hypotheses, prioritised test roadmaps and reading results with care.
- Product analytics
- What to track from visit to payment, and the metrics that matter.
- User research
- Interviews, usability tests and session recordings that shape the roadmap.
- Prioritisation
- Weighing impact, confidence and effort so the team works on what matters most.
Shaping new products from problem to MVP: who it is for, the smallest version worth building, and how to measure it.
About
I'm Anthony, a Growth Product Manager based in London. I'm currently growing Wordwall, an edtech platform used by over 30 million people across 96 countries. I work across onboarding, freemium-to-paid conversion, subscription retention and pricing experimentation.
I sit in the Growth and Commercialisation team, leading cross-functional work with designers, engineers and data analysts: prioritising opportunities, defining experiments and measuring impact. The work is methodical: find what isn't working, understand why, and test the right fix.
My background in UX design and digital transformation gives me a strong foundation for connecting user needs with business outcomes. I've worked across SaaS, B2B and B2C, and before Wordwall I helped early-stage teams validate ideas and improve conversion.
Outside work, I mentor designers and share what I've learned about product and careers on YouTube and my blog.
7+ years in product
Designing products, then growing them.
Product
- Product strategy
- Growth strategy
- Monetisation
- Conversion
- Onboarding
- Retention
- Pricing
- A/B experimentation
- Product analytics
- User research
- UX and UI design
“Anthony possesses excellent expertise. He has a profound understanding of customer journeys, resulting in intuitive, engaging experiences. His innovative approach makes him a valuable asset to any team.”
“Working with Anthony has been incredible. He always prioritised the best user experience while balancing business needs. Quick on his feet, resourceful, committed to continuous learning.”
Let's talk growth.
Product, pricing, experimentation or design, I'm always up for a good conversation.
Or write to iamikanthony@gmail.com