Pult LMS Prototype
Recognizing a gap in accessible and engaging online education within Nigeria, I designed Pult, a Learning Management System (LMS) tailored to the unique needs of Nigerian entrepreneurs. Through user research and iterative design, I crafted an intuitive platform that enhances the learning experience, providing a seamless interface for users.
Duration
4 months
My Role
UX and Brand Identity Designer
Skills
User research, Secondary research, Branding, Wireframing, High-fidelity prototyping, Testing.
Background
Many young entrepreneurs start out without knowing much about business. They do not have the time or patience to go for an MBA or some professional business course for months. Once they have an idea, they immediately launch out. Unfortunately, years later, many of them fail.
Pult is a responsive online platform established to help these young entrepreneurs improve their chances of success in business by providing mentorship and learning resources that are tailor-made and specific for the Nigerian marketplace.
My understanding of the problem
I started out by doing a bit of research. I wanted to know how bad the failure rate was for businesses in Nigeria. I also wanted to know why these businesses were failing.
Research reported by Mentor Nigeria showed that 80% of Nigerian startups fail in the first 5 years partly due to “lack of mentorship and deficient market intelligence”. Another published by Statista in 2020, about 33% of Nigerian startups fail in the first year, i.e., 1 in 3.
I conducted interviews with entrepreneurs to understand the pain points of the target users.
Conceptualizing the solution
I made several sketches and iterated on them over a couple of days throwing out ideas that were redundant and keeping the ones that met the goal. I moved on to design the digital wireframes and lo-fi prototypes using the best sketches I came up with.
Branding
The name “Pult” was derived from the word Catapult, a device used to shoot stones. The end-goal of Pult is to give entrepreneurs the knowledge resources to enable them soar. The logo mark was inspired by the shape of the hand-held catapult. Instead of going with Green which is a colour associated with inexperience, I decided to use Blue – a color associated with trust and business.
Hi-fi prototype
The name “Pult” was derived from the word Catapult, a device used to shoot stones. The end-goal of Pult is to give entrepreneurs the knowledge resources to enable them soar. The logo mark was inspired by the shape of the hand-held catapult. Instead of going with Green which is a colour associated with inexperience, I decided to use Blue – a color associated with trust and business.
Learning points and next steps
I intend to conduct another usability study on the high-fidelity prototype to get feedback on the more finalized design. Feedback from study participants will be reviewed and translated into the design. How would marketing be run? People need to see that this is beneficial before they’re convinced to jump in.
After speaking with several experienced entrepreneurs, the major feedback my team and I received was to use existing communities such as religious organizations, and university alumni. If a large enough community was to buy into this, it would take off the burden of marketing and the focus can be on creating quality content.